Stuff Your Kindle Day is an unofficial holiday created by book lovers to celebrate the joy of reading and to encourage people to fill their Kindle e-readers with new books to read. It is observed annually on the first Saturday of March.
Stuff Your Kindle Day was first celebrated in 2015 and has grown in popularity each year since then. In 2023, the holiday was celebrated by over 1 million people around the world. Many people choose to celebrate Stuff Your Kindle Day by purchasing new books to read, while others choose to borrow books from libraries or to read books that they already own but have not yet read.