2025 (translated to “Happy New Year 2025 postcards” in English) are a popular way to celebrate the New Year in Russia and other Russian-speaking countries. The tradition of sending New Year’s postcards dates back to the 19th century, and today it is estimated that over 1 billion New Year’s postcards are sent each year.
New Year’s postcards typically feature images of the Father Frost ( ), the Snow Maiden (), and other traditional Russian New Year characters. They often also include messages of good luck, health, and happiness for the coming year. Sending New Year’s postcards is a way to stay connected with friends and family, and to spread some holiday cheer.