Oktoberfest is the world’s largest beer festival, held annually in Munich, Bavaria, Germany. It is a 16-day festival running from late September to the first Sunday in October. Millions of people from around the world attend the festival each year, making it one of the most popular tourist attractions in Germany.
The festival was first held in 1810 to celebrate the marriage of Crown Prince Ludwig of Bavaria to Princess Therese of Saxe-Hildburghausen. It has been held annually ever since, except during times of war or pandemic. Oktoberfest is a major economic driver for Munich, generating billions of euros in revenue each year. It is also a major cultural event, showcasing Bavarian traditions and cuisine.
