GBTA 2025 is a strategic initiative launched by the Global Business Travel Association (GBTA) to envision the future of business travel and develop a roadmap for the industry’s transformation.
Recognizing the significant impact of technological advancements, changing travel preferences, and evolving business needs, GBTA 2025 aims to guide the industry towards a more sustainable, efficient, and traveler-centric future. Through collaboration with industry stakeholders, GBTA 2025 identifies key trends, challenges, and opportunities, and proposes innovative solutions to address them.
