“Alma do Vinho 2025” is a strategic plan developed by the Portuguese wine industry to promote the growth and development of the sector. The plan aims to increase exports, improve the quality of Portuguese wines, and develop new markets.
The plan has been developed in consultation with industry stakeholders, including winemakers, grape growers, and government officials. It is based on a comprehensive analysis of the current state of the Portuguese wine industry and identifies the key challenges and opportunities facing the sector. The plan sets out a number of specific goals and objectives that will need to be achieved in order to achieve the desired outcomes.
